Cybercon Test

UI/UX

This project involved creating a cohesive brand and digital experience for an event. Deliverables included a brand suite developed in Figma with logo usage guidelines, color palettes, typography, and supporting visual elements, along with mockups for event signage, wayfinding, marketing assets, tickets, badges, and merchandise. A companion app was also designed, featuring to enhance the event and its experience.

Problem

The issue with the Transformers brand is that it has been attached to outdated design. While the franchise is well renowned, the current visual representation isolates the audience to its niche demographic.

Solution

I modernized the Transformers brand to be more approachable to all ages and not feel too dated or childish—focusing primarily on the user experience to elevate their satisfaction with the companion app.